- A festival provides indispensable feedback on your marketing plan. Online buyers see & buy without disclosing what prompted the purchase. Did they seek me out? Did they stumble upon me? At this festival, several knitters came specifically to see me (thanks to my posting on forums, the blog, etc). Others registered recognition when they read my label. The feeling was indescribable. People recognized Blonde Chicken Boutique as a brand. The thought still makes me all sparkle-y.
- Instant feedback is a drug that I'm afraid I may be addicted to. Sending out yarn to my lovely online customers, feels a bit like sending my squishy friends into the ether. They may show up on Flickr or Ravelry, but mostly I release them into the wild with hopes that they find a good set of needles (or at least a comfy stash to marinate in). Watching a real, live, chatty, interesting person walk away with my yarn is ridiculously satisfying.
- Describing a product is entirely different in person. The long, descriptive prose that is so necessary to sell a tactile item online isn't necessary in person. The customer has the squishy soft item in their hand and can clearly see the colors. This may seem obvious, but after writing web copy for so long, I had to remember it while writing the labels. I also had to scale back on the descriptive talk with most customers. Some people want to know all about the farm where the sheep who grew that wool was raised, but some don't.
- Being friendly is exhausting, but being passionate is exhilerating. After years of waitressing, followed by 2 years managing a retail studio, I was expecting the usual exhaustion of a day filled with smiling at people and describing the product. I was shocked by how different this experience was. Yes, I was tired, but I was exhilarated. Selling someone apple pie is NOTHING like sharing a passion for creating!
- You don't have to (and probably can't) fake enthusiasm. For the first time in my customer service experience, I didn't need to tell myself "be nice". The fiber artists came in, chatted and I was overwhelmed with happy, smiling words. I nearly hugged someone (everyone). It was ridiculous (but I didn't hug anyone other than my husband, so don't be afraid to come by my next booth!) Describing my process, demonstrating the wheel, chatting fiber, it was all so FUN!
5½ . I want to do it again! Ok, this isn't so shocking, because I've already agreed to do National Alpaca Farm Day at Silver Thunder Alpacas and have been accepted by Craft Attack. But I am surprised at how much I'm looking forward to the events. I am shocked at how much the experience has cemented that live, in-person selling needs to be a part of my overall business plan.
So if you're thinking about doing a craft show, I strongly encourage you try one. Find an inexpensive option (like a small one, or share a booth) and go after it! You may find it shockingly fun!